Some Of My Work
PHS Greenleaf delivers outstanding office plants, commercial Christmas trees, living walls, artificial plants & a variety of other commercial plant based solutions.
They approached my marketing agency LaunchLocal Marketing to complete a national SEO campaign to increase rankings for a variety of the services they are trying to push. This project has been on going for just over 12 months.
PHS Greenleaf’s main goal was also to drive conversions through the website as well as increase overall traffic, especially organic search traffic.
By completing competitor mapping I was able to identify keyword gaps in PHS Greenleafs organic strategy that meant they were missing out on warm traffic that could potentially convert into business.
By completing on page SEO and optimising specific pages for a variety of phrase match keywords I was able to close the keyword gap and start ranking the website for keywords that were not previously indexed. Through the acquisition of relevant & authoritative back links I was then able to increase the sites overall algorithmic authority which in turn increased the organic SEO rankings of specific keywords.
The traffic increase you see above is a direct result of only optimising for keywords that will bring in a high volume of warm visitors to the website. The marketing manager reported a return on advertising spend (SEO) for the year OCT 2017 to OCT 2018 at 800%.
Principality Plastics Warehouse is an established plastic building supplies retailer with a fantastic e-commerce website that was designed by the brilliant team at PC1. They came to us to increase their organic search traffic and after a quick analysis, we saw a number of areas that could use improvement and we knew after implementing our processes that we would quickly see results. They already had the website and it was built in a great way for us to complete the SEO process, it was the on-page and off-page SEO that Principality was lacking.